Auto Aftermarket "Red Sea"?Kusintha kwa mafakitale kumabweretsa zatsopano

Monga msika wa madola thililiyoni, msika wamagalimoto unali nyanja yaikulu ya buluu pamaso pa osunga ndalama ndi amalonda, koma m'zaka zaposachedwa, ndi kusinthika kwa msika ndi mphamvu ya zinthu zosiyanasiyana za "black swan", malonda otsatsa magalimoto. zakhala zikuchulukirachulukira mkati, ndipo msika suli Kutuluka ndi mapindu a mabungwe omwe sanagwire ntchito bwino adawonetsa kutsika.

Mwachitsanzo, malinga ndi zomwe bungwe la China Automobile Maintenance Association linanena, kuchuluka kwa magalimoto onyamula anthu aku China komanso kuchuluka kwa eni magalimoto omwe amalowa m'sitolo kunatsika kuyambira 2013 mpaka 2021. kwenikweni ndi msika wapambuyo galimoto ikayamba kupangidwa Ithamangitsani kusintha.

 

coilover 副本

Kusintha kwa matekinoloje atsopano, kukhudza msika wamagalimoto

Kutsatsa kwa magalimoto kumatanthawuza nthawi yanthawi zonse pamachitidwe osiyanasiyana omwe amapangidwa panthawi yogwiritsa ntchito galimotoyo ikagulitsidwa, kuphatikiza kukonza galimoto, kukonzanso, kukonza, inshuwaransi, kubwereketsa magalimoto achiwiri, ndi zina zambiri. Pali zosintha zambiri pagulu lonselo. magalimoto pambuyo pake.chinthu.

Koma kusintha kozama kumachokera ku teknoloji iteration.M'zaka khumi zapitazi, chodziwika kwambiri ndi kukwera kwa "Internet +" pamakampani ogulitsa magalimoto.Kutsatsa kwapaintaneti + kwamagalimoto kwatulutsa Tuhu, Diandian, Mapulatifomu ambiri ogwiritsira ntchito ntchito monga Yangchebao ndi Guazi magalimoto ogwiritsidwa ntchito.

Nthawi yomweyo, zimphona zapaintaneti zalowanso m'gawo lazogulitsa magalimoto.Mwachitsanzo, Baidu Maps imagwiritsa ntchito APP yakeyake ngati khomo, ndipo kutengera ubwino wake waukulu wa deta, yalowa muzokonza magalimoto, malonda a magalimoto achiwiri ndi mafakitale ena.Kuphatikiza apo, zimphona zapaintaneti monga Ali ndi JD.com zalowanso m'gawoli.Kugwiritsa ntchito intaneti ndi data yayikulu kwasintha kwambiri momwe anthu amagwiritsidwira ntchito komanso momwe amagwirira ntchito pamagalimoto am'mbuyo, ndikupititsa patsogolo kupulumuka kwa omwe ali olimba kwambiri pamsika.

Chinthu chinanso chosokoneza pa msika wa magalimoto ndi kukwera kwa magalimoto atsopano amphamvu.Kusinthitsa mphamvu yamafuta ndi mphamvu zatsopano sikumangosintha makina amagetsi monga injini zamagalimoto amafuta ndi ma gearbox kupita kumagetsi atsopano, koma malingaliro amsika ndi mawonekedwe ogwiritsira ntchito adzasokonekera, ndipo bizinesi yamagalimoto yamagalimoto amtundu wamafuta idzakhudzidwa. .Zachidziwikire, zatsopano zautumiki zidzatengedwanso.

Kuphatikiza pa zinthu zaukadaulo waukadaulo, zomwe zachitika m'zaka ziwiri zapitazi zidapangitsanso kuchepa kwa msika wamagalimoto.Koma kawirikawiri, kuthekera kwa msika wamagalimoto kumakadali kwakukulu, komwe kuli kosiyana kwambiri ndi kuchepa kwa deta ya sitolo imodzi yomwe tatchula pamwambapa, ndipo kukula kwake kwa magalimoto amtundu wa galimoto kukukulirakulirabe.Malinga ndi data ya Zhiyan Consulting, kuyambira 2014 mpaka 2020, kuchuluka kwamakampani ogulitsa magalimoto ku China kwakhala kukukulirakulira, kufika pa 1,466.53 biliyoni mu 2020. Chiwerengero cha magalimoto ku China chikukweranso.Mu theka loyamba la 2022, chiwerengero cha magalimoto ku China chidzafika 310 miliyoni, ndipo chiwerengero cha magalimoto atsopano amphamvu adzakhala 10 miliyoni, pomwe galimoto yaikulu kwambiri ya 4-10 yazaka 4-10 mumsika wamagalimoto amawerengera 50% Pamwambapa, ndipo kuchuluka kwa magalimoto mu zaka 1-3 ndi oposa 35%.M'tsogolomu, pali mwayi waukulu pamsika wamagalimoto aku China.

Zatsopano zatsopano zatulukira, ndipo malonda otsatsa magalimoto akupanga mwayi watsopano.Poyang'anizana ndi kukula kwa msika womwe ukukula, zatsopano zambiri zatuluka mumsika wamagalimoto.Makamaka ndi madalitso a matekinoloje atsopano, njira yosinthira msika ndiyosangalatsa kwambiri.

01Magalimoto otsatsa malonda amakhala anzeru
Nzeru zitha kunenedwa kuti ndiyo njira yokhayo yogulitsira magalimoto pambuyo pakukula kwa intaneti +

ndi magalimoto atsopano amphamvu.Kutenga kutsuka kwa galimoto komwe eni ake amazoloŵera kwambiri, osati zida zogwiritsira ntchito makina ochapira amoto omwe akukhala anzeru kwambiri, komanso ambiri opanga zida zanzeru zotsuka magalimoto atulukira ku China.

Kukwezeleza magalimoto mphamvu zatsopano akhoza kubweretsa wanzeru m'lingaliro danga, chifukwa magalimoto mphamvu zatsopano okha ndi onyamulira wanzeru kwambiri, ndi kukonzanso, kukonza ndi inshuwaransi ya magalimoto mphamvu zatsopano akhoza kukhala wanzeru iterations kuposa m'maganizo chikhalidwe, monga luso kuwombola mphamvu, wanzeru kudzikonda. -kusamalira ntchito ndi zina zotero.

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02 Unyolo wa Brand ukuchulukirachulukira, ndipo msika umakhala wokhazikika

Kwa nthawi yayitali m'mbuyomu, msika wamagalimoto wamtunduwu umadziwika ndi kugawikana kwakukulu, mpikisano wosakhazikika, komanso kutsika kwamakampani.Ogwiritsanso ntchito nthawi zambiri amakhala ndi chidaliro chochepa m'mabungwe amakampani komanso kudziwa zambiri zantchito.

Poyang'anizana ndi "nkhondo yapakati pa mitsinje ndi nyanja" iyi, gulu la mabizinesi likupambana pamsika polinganiza ndi kulinganiza mautumiki awo ndi ntchito zawo kudzera pakuyika chizindikiro, kuphatikizira maunyolo ndi franchising, monga Tuhu, Tmall Car, Che Jazz, De Shifu. , Chala chaching'ono, ndi zina zotero, ngakhale masitolo okonza magalimoto am'madera amakonda kupanga malonda amtundu m'deralo.

Mu 2021, padzakhala zochitika zokwana 80 zogulira ndi ndalama m'magalimoto aku China, ndi ndalama ndi ndalama zokwana 40.695 biliyoni ya yuan, mlingo wapamwamba kwambiri m'zaka khumi zapitazi, zomwe zolinga zazikulu zoyendetsera ndalama zimakhalanso malonda.

Pa gawo la ndondomeko, kumayambiriro kwa chaka chino, Ofesi Yaikulu ya Unduna wa Zamalonda, Ofesi Yaikulu ya Unduna wa Zachilengedwe ndi Zachilengedwe, Ofesi Yaikulu ya Unduna wa Zamalonda, ndi Ofesi Yaikulu ya State Administration for Market Regulation inapereka limodzi "Chidziwitso Chokulitsa Kugwiritsa Ntchito Mozama kwa Deta Yokonza Magalimoto", cholinga chake ndikukulitsa kukonza magalimoto.Kugwiritsiridwa ntchito kokwanira kwa deta kudzapititsa patsogolo kuchuluka kwa ntchito zamakampani okonza magalimoto, kuteteza bwino ufulu ndi zokonda za ogula, ndikulimbikitsa chitukuko chapamwamba cha msika wamagalimoto.

Izi zikutanthawuzanso kuti kutsimikiza mtima kwa dziko kufulumizitsa ntchito yokhazikika ya msika wamagalimoto kudzafulumizitsa mwachidwi kuyika chizindikiro ndi unyolo wamsika wamagalimoto.

03 Pambuyo pogulitsa ntchito "pitani ku shopu ya 4S"

Poyang'anizana ndi kukula kwakukulu kwa msika wamagalimoto, opanga magalimoto akhala akusilira kwa nthawi yayitali.Mwachitsanzo, Shanghai GM yapanga msonkhano wamagalimoto, womwe uli pamwamba pa khumi mu "Top 40 Chinese Auto Aftermarket Chain Enterprises mu 2021" yotulutsidwa ndi CCFA, ndipo kuchuluka kwa masitolo mu 2021 kupitilira 1,100.

Pankhani ya kukwera kwa magalimoto amagetsi atsopano, mitundu yambiri yasankha njira yogulitsira pambuyo pa malonda kuti ilowe m'malo mwa sitolo ya 4S, motero amapeza gawo la msika pamsika wamagalimoto.Kumbali imodzi, ukadaulo wamagetsi atsopano ali ndi mawonekedwe amodularization, ndipo makampani amagetsi atsopano ali ndi mikhalidwe ndi malo ogulitsa mwachindunji.Kumbali ina, mtengo wamtundu wa sitolo wa 4S ndiwokwera kwambiri, ndipo kugulitsa mwachindunji kumatha kupeza phindu lalikulu pamsika.

04 Kuchulukitsa kwa talente kumakulirakulira
Kutchuka kwa magalimoto atsopano amphamvu kudzabweretsa kuwonjezereka kwa talente mu

mtundu wonse wa magalimoto.Nthawi zambiri, magalimoto amafuta amakhala ndi zida zosinthira za 70,000 SKU, pomwe magalimoto amagetsi atsopano amangofunika ma SKU opitilira 6,000, zomwe zikutanthauza kuti zokonza zidzachepetsedwa.Momwemonso, chidziwitso ndi luso la ogwira ntchito ziyenera kusinthidwa moyenera..

Chofunikira ndichakuti kukonza kwa injini ndi mafuta kudzachotsedwa pamsika mdera lalikulu, ndipo kukonza ndi kukonza mabatire kumakhala kofala.Xia Fang, Wachiwiri kwa Purezidenti wa Thumb Laling'ono, adanenapo pamsonkhano wachigawo wa 5th Auto Rear West Lake Summit-Auto Repair Service (West Lake) Innovation Summit: Ngati mtengo wokonza galimoto yamafuta ukuwoneka ngati 100%, ndiye kuti injini, kufala, ndi kukonza adzakhala Ndilo theka, ndipo zonsezi ndi zinthu kukonza kuti magalimoto magetsi safuna.Kuchokera pa izi, titha kulingalira za kubwereza kwa matalente kumbuyo kwa mtundu uwu wa kusintha.

Zowonadi, kufunikira kwa ma brake pads, zosefera zoziziritsa mpweya, zida zomwe zili pachiwopsezo cha matayala, ndi kutsitsi kwa zitsulo zamasamba zidzakhalapobe, ndipo zikhala bwino kwambiri chifukwa chakukulirakulira kwa msika.Chifukwa chake, ziribe kanthu momwe msika wamagalimoto umasinthira, mwayi ndi zovuta zimakhalapo nthawi zonse.

Nthawi zambiri, msika wamagalimoto aku China umayang'anizana ndi mwayi wambiri wowonjezera mabizinesi, ndipo zatsopano komanso zokulirapo zitha kupezeka.

Komabe, ziyenera kudziwidwa kuti panjira yatsopanoyi, msika wamagalimoto wanthawi zonse udzafotokozedwanso, ndipo ntchito monga digito, umembala, ndi intaneti ya Zinthu zidzatulutsa chilengedwe chatsopano chagalimoto chokhala ndi miyeso yambiri komanso mawonekedwe osinthidwa ogwiritsira ntchito.Dera limodzi ndi lofunika kuliyembekezera.

 


Nthawi yotumiza: Oct-28-2022