"Kawiri 11" malonda a e-commerce nsanja / malonda otsatsa magalimoto ku China

"Double 11" malonda a e-commerce platform akutentha,

ngati msika wamagalimoto ukhoza kukwezedwa

Double 11 ndi chochitika chodziwika bwino pamalonda a e-commerce, komanso ndiwokwera kwambiri pamalonda apakompyuta.Chaka chino Double 11, malo ogulitsa ndi masitolo ochulukirachulukira adagwira nawo ntchitoyi, ndipo adayambitsanso kuchotsera kotsatsa komwe kuli kolimba ngati nsanja za e-commerce.Zovala, chakudya, nyumba, ndi zoyendera zonse zimalowetsedwa kuti zikope makasitomala ndikuyendetsa Kugwiritsidwa ntchito.Kutchuka kwa Double 11 kwapita pa intaneti komanso pa intaneti, ndipo lakhala tsiku lalikulu kuti makampani onse ogulitsa azilimbikitsana limodzi.

 

Malinga ndi deta yochokera ku Nebula, GMV ya chochitika cha 2022 Double 11 idzafika pa 1,115.4 biliyoni ya yuan, kuwonjezeka kwa chaka ndi 13.7%.Makampani a e-commerce amoyo omwe akuimiridwa ndi Douyin, Diantao, ndi Kuaishou ali ndi ndalama zokwana 181.4 biliyoni za yuan pa Double 11 chaka chino, kuwonjezeka kwa chaka ndi 146.1%, kupitilira zomwe amayembekeza.

 

Aliyense akudziwa kuti Douyin tsopano ndi nsanja yofunika kuti amalonda m'mafakitale osiyanasiyana atenge nawo gawo pakugulitsa.Chaka chino Douyin Double 11 (Oktoba 31st mpaka Novembara 11th), kuchuluka kwa amalonda omwe akuchita nawo Double 11 ku Douyin e-commerce kudakwera ndi 86% chaka ndi chaka, kuchuluka kwamalonda ndi mtengo wamakasitomala m'masitolo angapo adakwera kuwirikiza kawiri. .

 

M'menemo, Double 11 ya chaka chino idabweretsanso phindu mosayembekezereka kumakampani opanga magalimoto.Makampani amagalimoto akutenga nawo mbali pankhondoyi.Kuyambira kumapeto kwa Okutobala, pakhala mitundu yamagalimoto ikuwotha pamapulatifomu akulu a e-commerce.M’bandakucha wa pa November 11, chikondwerero chogula zinthu chimenechi chinafika pachimake.Gwirani ntchito molimbika, pitilizani kutsatsa malonda ndikufotokozera zotsatsa kwa mafani.

Pansi pa malingaliro okweza malonda a Double 11, makampani amagalimoto osiyanasiyana sanawononge ndalama zambiri polimbikitsa kukwezedwa, monga "kugawa makuponi mamiliyoni makumi mamiliyoni", "mamiliyoni a zothandizira", "kulanda mphatso zazikulu 660 miliyoni" ndi zina zotero. .", chidwi cha mafani sichinachepe, ogulitsa ndi masitolo a 4S adabweranso kudzawonera ndikukhazikitsa chisangalalo.Titawona "makampani openga" pa Double 11, anzathu mumsika wamtsogolo adalephera kuyesa.

 

Kodi msika wam'mbuyo wamagalimoto ungachite nawo?Kodi icho chidzakokedwa?

 

Yankho ndi inde, pamene voliyumuyo ndi yaikulu mokwanira, ikhoza kuonjezera phindu ndikukulitsa njira.Koma imagawidwanso molingana ndi momwe bizinesi ilili, ndipo mtundu wake ndi chinthucho ziyenera kuganiziridwa bwino.

 

Chogulitsacho chimasankha tchanelo, ndipo msika wam'mbuyo wamagalimoto umatanthawuza pafupifupi kugwiritsidwa ntchito ndi ntchito zonse zomwe zitha kuchitika pakagwiritsidwe ntchito wamba komanso ntchito zogulira magalimoto ogula akalowa msika wamagalimoto.Amakonda kukhala osagwiritsa ntchito intaneti, koma ndi digito Kukula kwa nsanja ndi nsanja zayambanso kukulitsa malonda a e-commerce komanso pa intaneti.Makampani ambiri ogulitsa magalimoto mumsika wamtsogolo satha kuwongolera pamalonda a e-commerce komanso kutsatsira pompopompo, pomwe kukonza kwina kokhudzana ndi kukonza magalimoto sikunali pa intaneti.Kutsogolo kwa sitolo ndikosavuta.Ngakhale sizingakhale zachirengedwe, makampani ena omwe asintha bwino apindula nazo.

Pansi pachitsanzo chachikhalidwe chakumapeto, masanjidwe ndi chitukuko cha kupanga msika wamagalimoto m'dziko langa ndi wopanda malire.Pali zifukwa zambiri za izi.M'zaka zaposachedwa, zifukwa zosiyanasiyana monga zopangira, tchipisi, ndi zochitika zapadziko lonse lapansi zalepheretsa malonda amakampani amagetsi amagalimoto kupita pa intaneti.Mabizinesi sangapeze mabwenzi abwino, ndipo mabizinesi ambiri amathetsedwa pamavuto.Komabe, msika ulipo, ndipo umwini wagalimoto ukukula pang'onopang'ono, ndiyeno malonda a msika akutsatirabe kumbuyo.Zheng Yun, yemwe ndi mnzake wapadziko lonse wa Roland Berger, adanenapo kuti magalimoto amagetsi atsopano Kufunika kwa msika, makamaka kuyeretsa kukongola, kukonza zachikhalidwe, matayala, zitsulo zamapepala, zamagetsi ndi zamagetsi, kukwera mwachangu m'zaka zingapo zikubwerazi.Mabizinesi awa adzakhala mizati yofunika kwambiri pakukonza magalimoto atsopano.Chifukwa chake, potengera magalimoto amagetsi atsopano mtsogolomo, kutukuka kwa e-commerce pa intaneti kudzakhala kotchuka kwambiri pamsika wamagalimoto, monga zida zamkati ndi zina zogulitsa.

 

Kukula kwakukula kwa nsanja za e-commerce kwabweretsa mwayi pamachitidwe azogulitsa achikhalidwe, koma zabweretsanso zovuta zina.Ubwino wapamsewu womwe wangopangidwa kumene umaphatikizidwa ndi mawonekedwe achikhalidwe, koma nthawi yomweyo, tiyenera kulabadira kufunikira kofunikira kwatsopano.Kugwira ntchito, ukadaulo ndiye mphamvu yoyendetsera chitukuko, komanso kukulitsa kukula kwachitsanzo munthawi yamagalimoto.

 


Nthawi yotumiza: Nov-18-2022